南开大学23秋学期《会展管理与服务(一)(二)(EI双语)》在线作业三

奥鹏南开大学23年秋季新学期作业参考

23秋学期(高起本:1709-2103、专升本/高起专:2003-2103)《会展管理与服务(一)(二)(EI双语)》在线作业-00003

Regardless of who attends the pro-con, form that meeting on, it should be the , who deals with both the client and the hotel staff.
A:salesperson
B:Conference Services Secretary
C:Hotel General Manager
D:service managers
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所有餐饮活动保证人需要提前48小时通知,必须通知你的宴会部经理能保证付款的确切就餐人数。酒店安排如下:
20~100人 保证人数上浮5%的备桌
101~1000人 保证人数上浮3%的备桌
超过1000人 保证人数上浮1%的备桌
这种说明可以在以下酒店和会议策划者中间的协议书或合同的哪个部分看到?
A:酒水部分
B:餐饮活动部分
C:工作空间部分
D:休息部分
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协议双方事先约定一种损失计算方式在取消时支付。这种条款是?
A:损失赔偿条款
B:预估损失赔偿条款
C:损耗条款
D:取消条款
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不同的协会规模和性质各不相同,它们的管辖范围也从区域性、全国性到国际性。其中,下列哪种协会的成员多为业内成功管理人员,被认为是会议业最值得争取的市场。
A:专业协会
B:科学协会
C:行业协会
D:技术协会
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一位酒店营销总监正在为该地区的政府团体设计一个详细会议服务计划。该计划要包括会议服务、食品、饮料和住宿。以下哪种信息会给予他所做计划以最大帮助?
A:他前任使用的接触政府机构市场的直接邮寄单
B:该地区每日消费水平引导
C:最近的内务办公室地址
D:对手一年前邮寄来的瞄准政府市场的一份报纸广告
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小王正在为一家新酒店的销售部设计档案系统。几个新聘来的销售人员表示他们不习惯按照确切的顾客姓名来查找顾客档案。下列哪种存档方法最能解决销售人员的忧虑?
A:数字法
B:字母法
C:关键字归档
D:字母顺序存档
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一个广告顾问告诉一个饭店的销售总监说酒店的印刷品广告中的广告词应当特别而且要切题。这个广告顾问好鼓励总监利用留白和加大的粗体字让人方便地阅读到正文内容。广告顾问所强调的是AIDA原则中的哪一个部分?
A:注意
B:兴趣
C:欲望
D:行动
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有些酒店要求会议承办人保底会场和餐饮的人数,少于保底的人数也要收取损耗费。这种类型的损耗是?
A:客房损耗
B:会场损耗
C:餐饮损耗
D:酒水损耗
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通常对会址做最终决策的协会决策者是?
A:执行总监
B:董事会
C:委员会主席
D:协会主席
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While leisure travelers may represent larger numbers for the hospitality industry, who frequently travel on an expense account—bring in the lion’s share of revenue.
A:Managers
B:meeting attendees
C:sponsors
D:Advertiser
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下面哪句话最好地概述了电话销售在酒店业整体销售中起的作用?
A:任何时候只要有可能,电话销售应当代替个人销售访问
B:电话销售应当被用来筛选潜在客户和增加与客户的联系
C:只有当再也找不出更多的个人销售访问线索的时候才用电话销售来打发时间
D:应当支持个人销售访问,逐步淘汰电话销售
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What options for placement a screen?
A:the center of the stage
B:to one side of center stage
C:in a corner
D:all above
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Which description about the Boutique (lifestyle) hotels is incorrect?
A:generally are offering unique architecture and decorate
B:generally are small hotels
C:mainly attract younger attendees
D:have at least one bedroom and separate living area (some also offer kitchenettes or full kitchens)
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一个25人的会议团体抵达举办会议的大型酒店。如果会议服务经理不能对其进行服务,以下哪个会议服务人员有可能被指定对该团体提供服务?
A:会议服务总监
B:会议协调员
C:展览服务总监
D:会议服务秘书
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对于一个主要由发言人讲话,与会人员做笔记、浏览活页夹信息,或需要用诸如笔记本电脑等计算机设备的会议来讲,什么风格的座椅是做好的选择?
A:礼堂风格
B:剧场风格
C:教室风格
D:董事会式的座位布局
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Which one has been tagged with a variety of these names: "event form, worksheet , function sheet"?
A:Conference Brochure
B:Banquet Event Order
C:resume
D:specification sheet
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Which description is not correct about the sales office?
A:the sales office should appear tasteful and professional
B:sales office should be hidden away in the baseroom or an unused guestroom.
C:the sales office should be well-lit and ventilated
D:the sales office should have comfortable seating and reading material available
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Which one is correct about the attendance of banquets?
A:Most hotels require a guarantee about 2 mouths before a food function
B:No matter what agreement has been reached , team meetings should be responsible for the guests attend actually
C:The planner initially will estimate attendance at a food function and the figure is only for preliminary preparations and must be reviewed.
D:No matter how many people attended, the hotel must always provide the same food to the participants
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下列展会工作人员中,谁应负责展销会展厅的平面设计图、负责将该图送交消防局批准,并在展会期间进行现场协调?
A:展会经理
B:展会承办方的会议服务经理
C:会议组织者
D:装修公司
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展销会为参展公司提供了一个展示产品和服务的公共场所。以下几种说法哪种正确?
A:大多数展销会是由独立的公司主办,目的是为了获得利润
B:大多数展销会是与某个协会的代表大会同时举行的
C:酒店的大宴会厅可以用来展览重型机械
D:大多数展销会是由独立的公司主办的,目的是为了提高公司的知名度
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Which description(s) about the hotel's function book and guestroom control book is/are correct?
A:function book is an essential tool to eliminate double bookings
B:every hotel should prepare more than one function book
C:To eliminate possible errors, several people should be given control of the function book
D:The guestrooms control book's format usually consists of monthly report pages or screens with space for the group's name and guestroom commitment by day
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在当今的酒店业中,计算机能处理以下哪些工作?
A:写报告并分析数据
B:制定酒店的营销计划
C:预订部的组织工作
D:在客人结账离店时,编制客人应收款的账页
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好的谈判通常从研究以下三个方面入手:
A:你的产品
B:你的竞争对手
C:协议/合同
D:潜在客户
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酒店根据附件活动议程预控了会议室,如果您要取消会场或主要活动参会人数少于估计人数的25%,则酒店有权按以下比例收取损耗费用:
A:活动开始前60~120天前收取预计餐饮及会场利润的25%
B:活动开始前60~120天前收取预计餐饮及会场利润的50%
C:活动开始前60天以内收取预计餐饮及会场利润的75%
D:活动开始前60天以内收取预计餐饮及会场利润的55%
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对于会议业务来说销售尤为重要,销售总监和他们的团队必须与很多其他部门密切合作,特别是:
A:会议服务
B:宴会
C:餐饮
D:收益管理
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下列有关终止/取消条款的描述正确的是?
A:终止指双方在什么情况下取消合作是可以免责的
B:在合同中取消和终止是一样的
C:取消意味着双方均无义务继续执行合同
D:酒店合同中的取消条款一般是收一定的取消费用的,金额是随着时间的临近递增的
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The incorrect description(s) about letter of agreement/ contact is/are?
A:For all practical purposes, a letter of agreement and a contract function are not exactly the same
B:After offering a letter of agreement ,most hotels send out a proposal letter to meeting planners.
C:Do not be in a rush to sign the returned contracts, you should carefully look them over and initial those changes that may have been made.
D:A soundly written letter of agreement helps both parties execute a successful meeting and prevents misunderstandings by stating exactly what is to be done.
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The food and beverage service is generally handled in one of two ways by hotels, and .
A:major close
B:trial close
C:uniserve
D:duoserve
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酒店在分配会议室时,下列哪些因素是需要考虑在内的?
A:房间的规格
B:特定搭建下的容量大小
C:会议活动的类型
D:演讲风格
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下列广告媒体中哪些属于印刷品广告?
A:报纸
B:互联网
C:广播
D:名录
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One factor in the success or failure of direct mail is ensuring that you are advertising directly to your target market.
A:对
B:错
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There are several rules can be established for how much a hotel should charge for AV equipment.
A:对
B:错
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It is the exhibition service contractor's job to organise, coordinate, and execute all the services required to set up the exhibit area.
A:对
B:错
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协会会议一般都要提前策划,通常大会提前2~5年筹备,其他类型的协会会议的筹备期也大部分超过1年。
A:对
B:错
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Even if you represent a small property with extensive convention facilities, a local convention and visitors bureau can be an invaluable partner in selling to the meetings market, even serving as an extension of your property's sales staff.
A:对
B:错
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大多数会议都采用总账单的形式结账。( )
A:对
B:错
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茶歇穿插在会议中,通常是在上午或下午持续30分钟左右。( )
A:对
B:错
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在挑选目标市场时,首先要做的是针对酒店还未获得的潜在市场。
A:对
B:错
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All-suite hotel is the hotel that features rooms large than typical guestrooms, with a living or working space separate from the bedrooms.
A:对
B:错
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现在一些酒店会和一家视听公司签订合约在酒店内设定一个部门并在那里配置设备,这被称作内部承包商。( )
A:对
B:错
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Refreshment break is the long breaks between meeting sessions and hotels will not offer beverage and food.
A:对
B:错
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Cancelling a contract is not the same as terminating a contract. Termination means that one party elects not to perform, which ordinarily requires the payment of damages, cancellation means that neither party has any continuing obligation to the other.
A:对
B:错
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The kind of site selected generally can not reflects the group's size and its members' affluence.
A:对
B:错
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不仅仅是会议承办人使用第三方客房预订公司,很多会议局也已经意识到使用第三方公司可以节约成本,所以他们现在都将客房预订外包给第三方公司。( )
A:对
B:错
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在酒店分析阶段,仅仅一个判断错误几乎不会造成市场营销和广告策略的失误。
A:对
B:错
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设计宣传册时,要假设你的潜在客户曾经见过或听说过你的酒店。
A:对
B:错
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Site i奥鹏南开大学23年秋季新学期作业参考nspection is a tour of the property conducted by representatives of the association or corporation in order to determine whether the hotel is suitable to host the meeting/ event.
A:对
B:错
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The in-house contractor is a contractor retained by a facility to provide on-site services as needed .
A:对
B:错
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Buffet service is sometimes used at receptions or upscale dinner. At receptions , servers circulate with trays, form which guests help themselves.
A:对
B:错
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After offering a letter of agreement ,most hotels send out a proposal letter to meeting planners.
A:对
B:错
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